If you get an envelope in the mail from Nielsen TV, do NOT throw it away. Open it up. This is the 2nd one I've received--the last one was maybe last summer or fall? I can't remember. I believe it was $5 last time, which I thought was awesome, but this time...$30?! I actually exclaimed, "Holy fucking shit and ass balls!" when I opened it up. All I have to do is fill out a survey--some kind of t.v. diary on what we watch in our household (um, ours will be pretty easy since we don't have cable--all we get is ABC, The CW, CBS, another crappy CBS channel, Fox, and PBS).
I did some searching online, and what Nielsen does is provide accurate research for the media companies. By sending cash, people really find the incentive to return the surveys. As a result, ratings are accurate and media companies know which programs to keep. I still have not found a story of someone getting $30, so maybe I'm just special? In more ways than one? Hopefully it's not just some stalker from Nielsen who wants to see my boobies. Cuz' he ain't going to get to see them.
I kid you not! The kicker, it arrived on St. Patrick's Day! Luck O' the Irish (of which I barely am)?!